贵阳电梯销售公司电梯广告在互联网时代的前景如何？

贵阳电梯销售公司电梯广告在互联网时代的前景如何？

What is the prospect of elevator advertising in the Internet age in Guiyang elevator sales company?

如果你以为停车场只能是灰色、拥挤、缺乏生气的古板建筑，那就大错特错了。世界各地的设计师们挖空心思，“死了成片脑细胞后”，设计出不少极具创意的案例。

If you think the parking lot can only be grey, crowded and angry, it's very wrong. Designers from around the world show, "died into brain cells, a lot of creative design case.

贵州电梯是城市的基础设施，以电梯为中心生活工作的有3亿以上的都市主流消费人群，电梯代表着四个词：主流人群，必经，高频，低干扰。而这四个词正是电梯广告存在和发展的市场基础。

Guizhou elevator is the infrastructure of the city, and there are more than 300 million of the mainstream urban consumption people living on the elevator. The elevator represents four words: the mainstream population must go through the high frequency and low interference. And these four words are the market foundation of the existence and development of elevator advertising.

电梯广告的优势：

The advantages of elevator advertising:

1.受众人数多：相信大多数广告的投放者的目标人群都是在城市工作的白领们，然而这些人的工作往往在商务楼，那么电梯自然成为了每个人都必须使用的一项基础设施，所以论起人流量，基本每个乘坐电梯的人都是潜在的广告观看者。

1.: the audience believe that most advertising of the target population are white-collar workers working in the city, but these people often work in the business building, the elevator has become a natural infrastructure everyone must use, so the flow of people, is a potential viewer of each advertisement take the elevator to the people.

2.注意力集中：因为每个人都有个安全空间（大概是以自身为中心45厘米），而电梯在拥挤的时候会使个人安全空间被侵犯，从而导致人焦躁不安，于是就会发现，很多电梯乘客都喜欢盯着楼层显示器来缓解这种不自在，而将广告挂在电梯间则刻意充分利用这种安全领域被侵犯的焦躁感，让乘客一段时间内盯着广告浏览，使广告给乘客留下很深的印象。

2. focus: because everyone has a safe space (probably itself as the center of 45 cm), and the elevator will make personal safety violations in a crowded space, causing people nervous, so you will find that many elevator passengers love staring at the floor indicator to alleviate this uncomfortable, and advertising hanging in the elevator is deliberately make full use of the security violation of restlessness, let passengers within a period of time staring at the advertisement browsing, make advertisement for the passengers to leave a deep impression.

电梯广告的前景

The prospect of elevator advertising

中国著名策划人李光斗认为，电梯媒体不仅没有受到移动互联网的冲击而且反而在资讯碎片化粉尘化的移动互联网时代受益，移动互联网正在打败传统媒体，但真正在背后收割的是以分众为代表的电梯媒体，他预测整个电梯媒体的广告收入的潜力空间至少是300-500亿。

China famous designer Li Guangdou believes that the elevator media has not been the impact of the mobile Internet and mobile Internet era of information but in the fragmentation of dust of benefit, the mobile Internet is to beat the traditional media, but it is behind the harvest is to lift the media focus as the representative, he predicted the elevator media advertising revenue potential space at least 300-500 billion.